Not a high-value target at all

New no-advertising domain will deter some cybersquatters • The Register

Phone numbers, web addresses and email addresses are then delivered to whatever device looked up the domain name in the first place. If it is a computer, the information will be delivered in a standard web page. If it is a phone or a BlackBerry, the system will recognise that and deliver it in a format suitable for those machines, Hayward said.

Telnic has also developed software which will integrate .tel listings into the contacts systems of PCs and smart phones. Those changes to contacts software will mean that if someone changes their phone number in their .tel listing it will automatically be changed in contacts’ Outlook software or on their iPhone.

As usual, trademark holders get first crack (for an inflated price) and then whoever wants to can pay $15 a year to tell people that the number for their local pizza parlor is a premium phone-sex line.

(The automatic bit for this is particularly nice, since no one checks the number they’re dialing when they call someone already in their phone book.)

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